Passing The Salesforce Email Specialist And Social Specialist Certification Exams

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Before I get into the details of how to prepare for these exams, I should tell you that I had zero hands on experience with any of the Marketing tools. The intent was to study for these exams and learn something new during the preparation process. Since I would be entering the consulting world soon, I might be made part of a project that involves the Marketing Cloud hence the proactive measures. And who doesn’t like more certifications?

My preparation strategy was nothing special but simply going through the study guides, googling the topics mentioned and skimming over the relevant content. I didn’t find these exams to be overly tough and the questions’ wording was quite straightforward which made it easier to pass these compared to the other exams. So here is my list of most important topics to hammer for the exam preparation:

  • Salesforce Marketing Cloud Email Specialist
    Automation Studio, Playbooks, Query Activity, Other Activity Types
    Data Extensions, Lists
    CAN-SPAM Act
    Email Validate tool
    HTML Paste
    Triggered Automation
    Personalization Strings
    Send Classification
    A/B Test audience
    Email Design
    Segmentation (Drag & Drop, Audience)
    Data Relationship
    Email Template
    Hard Bounce & Soft Bounce – Difference
    Scheduled Sends, Triggered Sends
    Import Wizard
    Sender Profile & Delivery Profile
    Subscriber Key & Primary Key
  • Salesforce Marketing Cloud Social Specialist
    Publish Post Inspector
    Roles and Permissions (Very Important)
    Engagement and Publishing Macros – Use Cases and Differences
    Send to Salesforce Macro
    Topic Profiles
    Shared Content
    Web Analytics code
    Post approval via Mobile
    Social Studio Calendar
    Column Filters
    Analyze Dashboards – Social Listening and Account Summary
    Configuring Approval Rules
    Tenants & Workspaces
    Performance Tab

This should be your go-to source of information:
If you google the above topics and obtain a clear understanding of what the capabilities of these features are, it shouldn’t be too challenging to pass the exams. Personally, I found the Social Specialist exam to be a tad bit tougher than Email Specialist because of the former’s weightage on more scenario based questions. If you have even a little amount of hands-on experience with any of the features above, then both these exams should be a cakewalk for you.

Good luck!

This Post Has 14 Comments

  1. Abhishek Powar

    Hi all, anyone needs latest updated study materials /questions for Marketing Cloud Email specialist , salesforce Pardot Consultant, Pardot Specialist contact us at cheers!

  2. Sunanda

    Thanks for sharing this information. I am also looking to take this certification. However I have one question: Can you please tell me if this certification is for Developer and requires coding knowledge or for Marketing professionals? I am an MBA grad and a marketing professional and unsure whether this is suited for me. Please help.

    1. Mayank

      Hey Sunanda, these certifications are for Marketing professionals in the Salesforce domain. If you aren’t working with the Salesforce CRM, then these wouldn’t be relevant to you.

      1. Rakesh Kumar

        can you please share the Exam dumps.

  3. Hemant Agrawal

    Hello Mayank,
    Great post. Could you give a rough timeline on how much time it takes to prepare to give the exam. I know its would vary widely, but generally how much time is required at the minimum.

    1. Mayank

      I would give them two weeks at least.

  4. Markus Schormann

    hello mayank,
    does the help documentation provide all the infos needed for the exam?

    1. Mayank

      It certainly does!

  5. Vipula

    Can I take the exam if I am not employed currently. The exam registration page asks for “Company name”.

    1. John Borgen

      Yes, you can still take the exam. If you can’t leave that field blank, then I would enter “Unemployed” in it’s place. Otherwise, use your own name as a sole-proprietary consultancy – go to work for yourself 🙂

      1. Mayank

        What John said.

  6. Richa Mehra

    Hi Mayank,

    Can you please share dumps for exact target email specialist certification?


  7. Tarun Chdry

    Hi Mayank,

    Nice guidance. I am going through the topics and booked my exam. I am wondering if Can you please share dumps for exact target email specialist certification?


  8. Jun

    Hi Mayank! Thank you for the great post. I’m taking the email specialist exam soon. May I know the difference beteween the filter and query? I know that Query activity is for data extension only. But can we do the same segmentation as Query if I use Filter and Measure? I don’t get well when I use query and when I use filter… Thank you in advance!

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